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Judging a Book By Its Cover—Designing an Attractive Book Cover

First impressions can make a lasting impact. And nothing confirms that fact better than that of a gorgeous book cover!

Look at the Book Covers Above!

You will more likely be drawn to the beauty and texture of the design for The Black Shade of White: Justice.

While the book title conveys a complex world, the background is that of delicately designed feathers, in line and pure.

The cover of The Black Shade of White: Destiny, while equally ethereal is a bit more ruffled, but consists of a calming aura. There’s a disturbance, but it is not so much that you would be worried about the volatile contents of the book.

And then, there is The Black Shade of White: Victory. There is depth in design. There is an uneasiness to it that perfectly exemplifies the contents of the book. There is a war; there is violence, there is rage. But, there is also a victory. And that is what draws you in. That is what an effective book cover is meant to convey.

So, how do you design an equally exciting book cover? Here are some tips I utilized when brainstorming cover ideas for my books!

Tips for Designing a Good Book Cover

- Hire an Expert

Unless you are experienced in Adobe InDesign, you might want to do your research on hiring a professional book cover designer for your novel. With their hands-on expertise in color, placement, images and fonts, you will have the right tools and resources to create a visually impactful cover that will attract the reader.

- Highlight a Single Event or Element

Consider the Harry Potter books as an example. Each book cover consists of a single event, beautifully illustrated to highlight its uniqueness. That scene has to dominate the design and convey the essence of the book. Can’t find a scene? Add an element. My books are based on celestial beings, hence the feathers from their wings.

Play around with different ideas and decide which scene or element best conveys the basis of the book.

- Avoid Adding Clutter

Too much noise, too many fonts, too many elements—there is no reason to add too much visual stimulation if you can add one particular feature to capture the reader’s attention. You do not need to translate the complete theme of the book at a glance. Only offer what is essential and relevant to the cover.

- Choose a Good Typeface

Do not even think about choosing Comic Sans. Your typeface can make or break your design, so choose one that adds to the story. Avoid using all caps in typeface, and choose a font that is pleasant to the eyes. And try to be open to newer fonts. Get away from the fonts you see in your Microsoft Word option.

- Be Creative

Look at all the fantasy and paranormal novel covers out there!

You will find plenty with the same images of a shirtless man superimposed with a paranormal or fictional creature in the background on a dark cover. Go against this trend. Add an artistic touch to your cover that conveys your book’s idea accurately, and make sure it does not look like a cookie-cutter version of every other book out there.

Take Inspiration From Your Work

Read your words and find an element that encompasses the energy of the story, and use that. If you are writing a series, use those scenes or elements as storytelling guides. Think visual branding, so your readers can identify your work with just that style alone!

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